Singapore's Changi Airport terminal 4 is a sight to behold! Not only imaginative and creative, but it also illustrates why engaging content in public spaces enriches communities and drives higher traveler satisfaction. At the risk of missing flights, travelers stay engaged longer and leverage both the physical and virtual retail facade which drives the economics. This gets my R.O.E. (return on experience) score of 10! Well done Moment Factory! #leadership #design #business #architecture #art #creativity #designthinking #urbandesign