According to studies, retail is the fastest growing digital signage segment. While that market isn't new, the excitement and growth occurring in the segment is palpable.
Consider these stats:
1. 8 in 10 customers are drawn into a retail store because a digital sign caught their interest.
2. Over 40% of shoppers say that digital displays can change what they buy because relevant information is served close to the point of purchase.
My friends at iGotcha Media in Montreal get it and recently helped deliver a solution on point and brand for Canadian luxury jewelry store brand, Birks. Staying true to the essence of the brand and leveraging the power of digital, iGotcha Media delivered the punch retailers are looking for.
Enjoy the story!