do you Know your customer!
Your customer needs great ideas! The best technology B2b sellers know and practice this daily. How can you up your game?
use case selling successfully creates value and engages customers with compelling ideas. I've taught this to 100's of sales leaders creating millions in value. It's your turn! I can show you and your teams how to learn their story and pivot on the use case value creation proposition.
Your customer wants you to understand their business!
Digitalization sales traps
Talking only about tech
Talking about yourself
not knowing your customer's business
Use Case Selling(TM) puts the customer and their business first.
Create complete Alignment and value in the relationship!
what is the use case?
What is the business process or action that can leverage tech?
What capabilities are required?
What specific tech can be used, integrated, and leveraged to make the use case work?
What architecture scales the tech?
How can an architecture be built that creates scale for capabilities and enables many use cases?
HOW CAN WE HELP?
STOP SELLING TECH AND sTART CREATInG VALUE
How am I doing?
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